About Excellence in Business
Where industry expertise meets thoughtful dining journalism
Who We Are
Excellence in Business is an independent publication dedicated to exploring the food and hospitality industry with a critical eye and genuine appreciation for quality. Since 2009, we’ve been the voice for professionals and enthusiasts who care deeply about where they eat and why certain establishments rise above the ordinary.
Our mission is straightforward: provide discerning readers with honest insights into exceptional hospitality businesses and the people who run them. We believe that thoughtful business practices and real culinary skill deserve recognition and amplification.
How We Evaluate
Our evaluation process is grounded in three core principles: industry knowledge, systematic research, and professional relationships. We don’t rely on trends or hype. Instead, we conduct thorough online research, review industry publications, engage with multiple sources, and personally verify claims before we recommend any business.
We ask hard questions: Does this business demonstrate genuine commitment to quality? Are their standards consistent? Do they stand out in their category through professionalism and care? The answers guide our coverage and our recommendations.
What Establishes Our Credibility
Industry Knowledge: Fifteen years of continuous engagement with the food and hospitality sector. We track trends, understand operational challenges, and recognize what separates good from exceptional.
Professional Network: Access to verified information through industry professionals, trade associations, and trusted sources. We don’t operate in isolation—we’re part of a community of experts.
Our standards for coverage align with those set by organizations like the James Beard Foundation, which has long established benchmarks for culinary excellence and food journalism integrity. We believe quality writing about food requires understanding not just what tastes good, but why skilled execution matters, how businesses build sustainable operations, and what genuine hospitality looks like.
Want to Pitch a Story?
We welcome pitches from industry professionals, business leaders, and experienced writers. Learn how to pitch a story here.